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CONFERENCE ORGANIZER

KASBA

BTS TRACK ORGANIZED BY:

Professor Kyunghee Bu

College of Communication, Kwangwoon University

Research Interests: Marketing Communication, Consumer behavior/psychology, Public Campaign

Dr. Jung Eun Song

Future Industry Strategy Institute

Research Interests: Branding(Nation/City), Fandom Studies, Hallyu, Cultural Industry

Cecilia Perez, MBA

Kylie Rowe Co.

Research Interests: Branding, Marketing, Communications, Business Management/Strategy, LD

Dr. Kyungjin Nam

Samsung Electronics, Device Solutions, Market Intelligence

Research Interests: Marketing, Quantitative Marketing, Big Data Analysis

Katie Hulme

The Rhizomatic Revolution Review [20130613]

Research Interests: N/A

Dr. Taewoo Roh (노태우)

Global Business School, Soonchunhyang University (순천향대학교)

Research Interests: Environmental Strategy, Green Management, FDI, International Business, Innovation, Organizational Behavior

Courtney Lazore

Independent Researcher

Research Interests: Interdisciplinary BTS studies, Media Studies, Fan Studies, Writing, Communications

Professor IL IM

School of Business, Yonsei University

Research Interests: Recommendation Systems, AI and Impacts, Digital Transformation

Professor Hyejin Kim

BTM KAIST College of Business

Research Interests: Human Voice (Speech) Analysis & Applications in Machine Learning, Applications in Marketing Bayesian Methods

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© 2022 by BTS & ARMY: A Road to SDGs and ESG Organizers

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